Google Ads is beta testing its new AI tools to generate reports by asking Google for the report you want. You enter a prompt, or just a normal English request, and Google Ads will generate a report based on your request.
This was demoed at Google Marketing Live months ago and seems to now be rolling out as a beta to some advertisers.
Menachem Ani spotted this and posted about it on X - here is the screenshot he shared:
Google Ads just asks, "Describe the report you want to generate."
This seems to be like how Copilot works in Bing Webmaster Tools.
Forum discussion at X.
