Google Ads 3 Strike Bowling Automation For Removing Violating Ads

Oct 25, 2021 - 7:11 am 0 by
Filed Under Google Ads

Google Bowling Ads

Google, the other week, announced a new simple Python script that lets advertisers with many keywords and ads simplify the tracking and removal of ad violations that might lead to more serious penalties with Google's three strikes and you're out policy.

Google Ads has instituted a new three-strikes and you're out policy starting in September 2021 where Google can issue a warning and then up to three-strikes for violations of Google's Enabling Dishonest Behavior, Unapproved Substances and Dangerous Products or Services policies. After the third strike, your account can be suspended.

So it didn't happen in September, but it happened in October instead, by the way.

Google said "advertisers with hundreds of accounts and billions of search keywords lack the bandwidth to monitor each violation, thus might receive repeated strikes and get suspended."

The "3 Strike Bowling" is an automated solution which identifies and gathers all relevant disapproved apps and includes the option to remove violating ads, in order to ensure compliance and avoid account suspension, Google said You can define an exclusion list of policy topics to ignore and not remove. Google said it is a "simple Python script, which can be run in either of the following modes:"

  • "Audit Mode"- export all the disapproved ads without deleting them;
  • "Remove Mode" - delete all the disapproved ads and log the disapproved ads' details.

Google said it would take about two hours for a developer to implement, so it might be worth doing if you can avoid account suspension. You can learn more over here.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Video Recaps

Search News Buzz Video Recap: Google Helpful Content Recoveries With Core Update, AI Mode Expands, Hidden Ad Terms & Fewer Ad Clicks

Jul 11, 2025 - 8:01 am
Google Maps

Google Local & Business Profiles Drops June 25th - Reporting Glitch?

Jul 11, 2025 - 7:51 am
Google

Google Tests Zoom Effect In On Images Within Search Results

Jul 11, 2025 - 7:41 am
Bing Search

Bing Search Image Box Tests Explore Image & Visual Search Buttons

Jul 11, 2025 - 7:31 am
Bing Search

Microsoft Bing Tests Delivery Truck Icon In Search Ads

Jul 11, 2025 - 7:21 am
Bing Search

Bing Local Pack With See More Button At Top

Jul 11, 2025 - 7:11 am
Previous Story: NYC Googlers Working From Balcony