Google Adds Shopping Features For Advertisers & Searchers

Oct 23, 2020 - 7:11 am 0 by
Filed Under Google Ads

Google Shopping

Google has added a bunch of features to Google Ads and Shopping right before the holiday shopping season. Features like price tracking, price comparison and other features around shoppings getting a good price on what they want to buy. Plus, features for advertisers to highlight promotions, sales and insights.

Here are the searcher focused features including the price tracking features.

Google will show you if you got a good deal:

click for full size

Google will let you track a price and get alerts if it goes lower:

click for full size

Google also added new ways to compare prices from different merchants online:

click for full size

On the advertiser front, Google is enabling promotions to all U.S. retailers and will be significantly easier to use for the holidays. These promotions will also show in more areas including free listings and ads in the Shopping tab, Google Images (mobile-only) and local inventory ads on search.

click for full size

Google will also show new insights, performance reports, in the Google Ads editor. It will show auction insights, like impression and outranking share, to show how you’re performing in specific product categories compared to others.

click for full size

I am pretty excited for the price tracking feature.

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 17, 2024

May 17, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More

May 17, 2024 - 8:01 am
Google Search Engine Optimization

Remove Your Content From Google's AI Overviews

May 17, 2024 - 7:51 am
Google Ads

Google Ads AI Summaries Live For Some Advertisers

May 17, 2024 - 7:41 am
Google Maps

Order with Google For Food Delivery Going Away End Of June

May 17, 2024 - 7:31 am
Google Search Engine Optimization

Two New Googlebots: GoogleOther-Image & GoogleOther-Video

May 17, 2024 - 7:21 am
Previous Story: Google Kirkland, Seattle Rainbow