Google: 30x Redirect Passes PageRank But 301s Help With Canonicalization

Aug 8, 2016 - 8:26 am 1 by

Google Arrows

A couple weeks ago we reported that Google said that all flavors of 30x redirects pass PageRank fully, there is no dilution he said. So of course, there was some debate on that but it seems like the way Gary Illyes put it, there are less people calling Google a liar for saying so.

Gary from Google also added on Twitter that while 30x redirects do not dilute PageRank, 301s help best with canonicalization.

Meaning, if you are trying to tell Google how they should combine URL A with URL B, use a 301, it helps best with the canonicalization of such a URL move.

Here is the tweets from Gary:

I wonder what will come out of Gary saying this.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: January 16, 2026

Jan 16, 2026 - 10:00 am
Google Updates

Google Search Ranking Volatility Hits January 15-16

Jan 16, 2026 - 8:41 am
Search Video Recaps

Search News Buzz Video Recap: Google Personal Intelligence, Universal Commerce Protocol, Apple Picks Gemini & Ongoing Search Volatility

Jan 16, 2026 - 8:01 am
Google Search Engine Optimization

Google To Prioritize Removing Prediction News Content From Search & News

Jan 16, 2026 - 7:55 am
Google Maps

Google AI Overview Local Pack Leading To Huge Drops In Visibility

Jan 16, 2026 - 7:51 am
Bing Ads

Microsoft Advertising Adds Share Of Voice Metrics, Asset Group-Level URL Options, Customer Acquisition Goals...

Jan 16, 2026 - 7:41 am
 
Previous Story: Google My Business Updates User Interface For Editing Business Details