Facebook's News Feed Gets It's Own Google Panda Algorithm

Dec 10, 2013 - 8:40 am 1 by
Filed Under Facebook Search

Panda FacebookA week or so ago, Facebook announced changes to the news feed algorithm, trying to surface better shared content to users.

Facebook said they have made an "update to News Feed ranking recognizes that people want to see more relevant news and what their friends have to say about it." They want more relevant items in the feed to show up, and fresher comments as well.

AllThingsD equated this to the likes of Google's Panda algorithm.

Peter from AllThingsD interviewed the News Feed manager Lars Backstrom at Facebook. He asked him about Panda, in which Lars responded:

I’m not totally familiar with the details of Panda. At least from the way you described it, it’s maybe not quite at that scale. But it’s kind of a step in that direction.

Whenever we make a change like this, it has the potential to break some of the strategies employed by people who get distribution on Facebook. My favorite example of this is when you have a photo, and then a very explicit call to action where you say “one like = one respect.”

So, when the text or photo has a call to action, those posts naturally do much better. And in a traditional feed ranking, where we’re evaluating just on the number of likes, those things all did very well.

The funny thing is Matt Cutts tweeted it:

Forum discussion at Twitter.

Image credit to BigStockPhoto for Panda

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Coming, Ranking Volatility, Bye Search Notes, AI Overviews, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 19, 2024

Jul 19, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Coming, Ranking Volatility, Bye Search Notes, AI Overviews, Ads & More

Jul 19, 2024 - 8:01 am
Google Search Engine Optimization

Billions Of Google goo.gl URLs Will No Longer Work

Jul 19, 2024 - 7:51 am
Google Search Engine Optimization

Google: ccTLDs & Language Do Help You Rank A Little Better In Local Country Region

Jul 19, 2024 - 7:41 am
Google Search Engine Optimization

Google's On Knowing If Your SEO Team Is Doing Their Job

Jul 19, 2024 - 7:31 am
Google Ads

Google Merchant Center Next Gains Support For Supplemental Feeds

Jul 19, 2024 - 7:21 am
Previous Story: Google Maps Wants You To Create Street View Images