Google announced that they want you all to create their street view photos for them using photo spheres.
In short, using the Google Maps Views feature, you can upload photo spheres you created with your your Android phone or a DSLR and make them into 360 degree street view images to be seen directly on Google Maps.
Here is a screen shot of the Views editor:
Evan Rapoport, Product Manager, Google Maps & Photo Sphere, created this photosphere and converted it into a Street View image:
Forum discussion at Google+.