Evergreen Content Doesn't Rank As Well In Google When Topic Is In News

Apr 4, 2023 - 7:31 am 5 by

Google Gwyneth Paltrow Phone Court

Google's Danny Sullivan responded to a complaint around why a well-researched and detailed piece of content around Gwyneth Paltrow was not ranking above the "the obvious spammy robo chat churners," as the publisher put it. The answer, having dates on fresh content is important for Google to understand the content is recent and recently updated.

Here is the original complaint on Twitter:

Danny Sullivan, Google's Search Liaison, a few days later, came in and gave a pretty detailed answer in the form of a Twitter thread. Ultimately, he said, "So for you (or anyone) publishing content, dates can be helpful. Helps readers know the currency of the information. Helps us understand if the content's been recently updated, especially perhaps is something is in the news."

Here is that thread:

For what it is worth, I personally see this site ranking number four in Google Search for [Gwyneth Paltrow net worth].

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

Google Ads Adds Segmenting Option To PMax Asset Groups In Reports

Nov 4, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: November 1, 2024

Nov 1, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Update Coming Soon, Downgrading Content, AI Overviews Expands, ChatGPT Search, Volatility Continues & Unauthorized Ad Rep Changes

Nov 1, 2024 - 8:01 am
Google Updates

Halloween 2024 Google Search Ranking Update 👻

Nov 1, 2024 - 7:51 am
Other Search Engines

OpenAI Releases ChatGPT Search: Citations, Robots.txt Controls & More

Nov 1, 2024 - 7:41 am
Google Maps

Google AI Answers In Google Maps: Things To Do, Review Summaries & About This Place

Nov 1, 2024 - 7:31 am
Previous Story: Google Search Adds Hotel Room Story Format, Flight Price Guarantees & New Discover Tools