New Display Network Tab In AdWords Console

Mar 23, 2012 - 8:15 am 1 — by
Filed Under Google Ads

Google announced a new tab is coming to the AdWords interface soon, the new tab is named the "display network."

This new tab will make it easier and more granular for management of your display network campaigns within the AdWords interface. Here is a picture of it:

click for full size

This will be rolling out to advertisers in the next few weeks. Google said:

The new Display Network Tab is an interface built from the ground up to run display campaigns, and will enable you to bid, target and optimize display campaigns all from a single place. Click the image below to see the different Display Network Tab targeting options.

Google also has been working on what they call "Next-Gen Keyword Contextual Targeting." This means you can use controls when optimizing your contextual campaigns down to individual keyword level.

There is a lot of detail on these major changes to the AdWords interface at this help document and here is a video:

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: October 2, 2026

Oct 2, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Spam Update Impact, Google Not Paying Much For Your Content, Google Feels Sad & Terrible and more

Oct 2, 2026 - 8:01 am
Google Ads

Google Loyalty Customer Match Expands To AI Mode & More Regions

Oct 2, 2026 - 7:51 am
Google

Google Tests URL Tracking Parameters To AI Overviews & AI Mode

Oct 2, 2026 - 7:46 am
Google Ads

Google Local Service Ads Hiding Phone Number By Default

Oct 2, 2026 - 7:41 am
Bing Search

Bing Product Results With Recommended By Section

Oct 2, 2026 - 7:31 am
Previous Story: Juan Gris 125th Birthday Google Logo