New Display Network Tab In AdWords Console

Mar 23, 2012 - 8:15 am 1 by
Filed Under Google Ads

Google announced a new tab is coming to the AdWords interface soon, the new tab is named the "display network."

This new tab will make it easier and more granular for management of your display network campaigns within the AdWords interface. Here is a picture of it:

click for full size

This will be rolling out to advertisers in the next few weeks. Google said:

The new Display Network Tab is an interface built from the ground up to run display campaigns, and will enable you to bid, target and optimize display campaigns all from a single place. Click the image below to see the different Display Network Tab targeting options.

Google also has been working on what they call "Next-Gen Keyword Contextual Targeting." This means you can use controls when optimizing your contextual campaigns down to individual keyword level.

There is a lot of detail on these major changes to the AdWords interface at this help document and here is a video:

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Bug: Google Search Console Performance Report Search Appearance Android App

Aug 28, 2025 - 7:51 am
Bing Ads

Microsoft Testing Tests Larger Titles For Ads In Bing Search

Aug 28, 2025 - 7:41 am
Google Ads

Google Ads Gets Audience Exclusions For Shopping Campaigns

Aug 28, 2025 - 7:31 am
Bing Search

Bing Tests Bolding Site Name On Hover

Aug 28, 2025 - 7:21 am
Google Search Engine Optimization

Some Sites Have Huge Crawl Rate Declines In Google Search Console

Aug 28, 2025 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: August 27, 2025

Aug 27, 2025 - 10:00 am
 
Previous Story: Juan Gris 125th Birthday Google Logo