Google: CSS Colors Are Not A Google Ranking Factor...

Mar 1, 2022 - 7:51 am 0 by

Google Colors Ranking

Google's John Mueller said on Twitter "we generally don't use color as a factor." He then added "but CSS tweaks can include a lot more than just color changes." Here is that response in context:

We know that making site changes can impact your rankings but John has said numerous times before, just making color changes should not impact your rankings.

Of course, if you move content around, hide content or something else with CSS, that can impact your rankings. This not just applies to the body content but also the main navigation and architecture.

Heck, I change the overall design of this site on some important days. Those types of changes should have zero impact on the overall rankings of this site. If they do, so bit it, I like making it fun here. But I highly doubt they do have any impact on rankings by me changing the background colors and tweaking the design of the logo.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 24, 2024

May 24, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ranking Volatility, Ads In Google AI Overviews, Sundar Pichai Interview, Heartfelt Helpful Content & More Ad News

May 24, 2024 - 8:01 am
Google Search Engine Optimization

Google: The Site Reputation Abuse Policy Enforcement Not Yet Algorithmic

May 24, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Can Now Index Electronic Publication (EPUB)

May 24, 2024 - 7:41 am
Google

Directory Of Embarrassing Google AI Overviews

May 24, 2024 - 7:31 am
Web Analytics

Google Analytics Real-Time Reports Adds Users In Last 5 Minutes

May 24, 2024 - 7:21 am
Previous Story: Survey Says Google Will Remain Dominate In 10 Years