ChatGPT's Search Marketing Share vs Google

Nov 20, 2024 - 7:21 am 4 by

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Is OpenAI, its ChatGPT service, taking market share from Google? Well, maybe. Rand Fishkin of Sparktoro posted his assumptions based on a mix of data from SimilarWeb and Datos that says ChatGPT's current market share is 4.33% - that is from October 2024 data.

So ChatGPT is 4.33%, while Google is 83.54%, then YouTube 6.79%, Bing at 1.97% and Facebook, Twitter, LinkedIn, Reddit, Pinterest, and Perplexity all combined is 3.37%.

Rand said on X, if we assume (1) every LLM prompt is a "search", (2) desktop + mobile web traffic, excluding apps, is close enough and mixing data from multiple panels is kosher, then here is the chart he shared:

Rand Share Of Search

And then at BrightonSEO, Marcus Tober from Semrush shared a slide that assumes ChatGPT has continued growth of 13% MoM growth rate. It would then catch up to Google in four years.

Marcus Chatgpt Grwoth

I am a bit skeptical on this but hey, I would love to be wrong.

Here are those posts:

Here is more data from Marcus:

Do you think this is possible?

Forum discussion at X.

 

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