Burger King Spams Google Home With New TV Commercial

Apr 13, 2017 - 7:43 am 59 by
Filed Under Google

Google Burger King

There is a new spam game in town, those who try to trigger your Google Home device or Google Assistant to start talking to you. A new Burger King ad, as reported by The Verge aimed at triggering Google Home devices to start talking to you about their Whopper burger. The ad said "OK Google, what is the Whopper burger?"

Google disabled this question from triggering an answer on Google devices within 3 hours of the commercial airing.

Here is the ad:

There are many podcasts and radio shows that simply will not say the trigger words for Google Home, Alexa and Siri. They try hard not to set off devices and here you have Burger King specifically trying to do just that on national TV. It is a pretty sleazy kind of thing to do but I doubt they thought it was sleazy, they probably thought it was clever.

I would definitely classify this as some sort of spam technique that will eventually be added to Google's guidelines somewhere.

Forum discussion at WebmasterWorld.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 17, 2024

May 17, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More

May 17, 2024 - 8:01 am
Google Search Engine Optimization

Remove Your Content From Google's AI Overviews

May 17, 2024 - 7:51 am
Google Ads

Google Ads AI Summaries Live For Some Advertisers

May 17, 2024 - 7:41 am
Google Maps

Order with Google For Food Delivery Going Away End Of June

May 17, 2024 - 7:31 am
Google Search Engine Optimization

Two New Googlebots: GoogleOther-Image & GoogleOther-Video

May 17, 2024 - 7:21 am
Previous Story: A Google Business Card With Braille