PSA: Bing Webmaster Tools Does Not Distinguish Between http and https

May 12, 2026 - 7:21 am 1 — by
Filed Under Bing SEO

Bing Analytics

Did you know that Bing Webmaster Tools treats http and https as the same property, it does not distinguish between http and https? This is different from Google Search Console, which lets you set up a property for each and every variation.

We covered this in 2020, but for some reason, that tweet from the Bing team was deleted.

In any event, Krishna Madhavan from the Bing Webmaster Tools team wrote on LinkedIn, "From a Bing Webmaster Tools perspective, we don’t distinguish between http and https, so they effectively appear as the same property to customers regardless of what’s imported."

So when you import your Google Search Console properties to Bing Webmaster Tools, keep this in mind.

Krishna Madhavan posted this:

I agree that setups where there are different content for http and https are super rare (and generally problematic). From a Bing Webmaster Tools perspective, we don’t distinguish between http and https, so they effectively appear as the same property to customers regardless of what’s imported. We typically expect https (given where the web has moved), but if that data isn’t available, we should fall back to http or other ports.

Forum discussion at LinkedIn.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google September 2026 Spam Update Has Been Unleashed

Sep 24, 2026 - 12:27 pm
Google Search Engine Optimization

Google Video Schema Gets Creator Property & Updated interactionStatistic

Sep 24, 2026 - 11:12 am
Search Forum Recap

Daily Search Forum Recap: September 24, 2026

Sep 24, 2026 - 10:00 am
Google Updates

Google Search Ranking Volatility Hits September 23rd & 24th

Sep 24, 2026 - 7:51 am
Google Maps

Google Business Profiles Tests Set Your Hours Automatically

Sep 24, 2026 - 7:41 am
Google Ads

Google Ads Budget Recommendation Change With Forecast

Sep 24, 2026 - 7:31 am
Previous Story: Google Ads Certification Process Updated For Crypto