Bing: Social Factors More Important Than Linking Factors

Sep 8, 2011 - 8:25 am 12 by
Filed Under Bing SEO

Bing LogoEric Enge has an excellent interview with Bing's Duane Forrester. There are many excellent take aways from this interview but the key is this:

  • Bing says that social factors are more important that link factors for determining rankings. As Eric summarized, "The ranking of what priorities for publishers in Duane’s eyes. #1 Content #2 Social Media #3 Links. Links were rated as the third most important area. Third."
  • Another major point, as Eric points out is that user interaction in the search results is looked at closely. He said, "The huge weight placed by Bing on user interaction with the search results as a ranking factor."
  • Another point is that Bing is relying on RSS feeds more and more for finding new content.
  • Bing has a very low threshold for bugs in Sitemaps files, in fact, he said, "1% allowance for dirt in a Sitemap," dirt such as links leading to 404 pages and so on.

Anyway, the interview is a must read for all SEOs, so check it out over here.

Forum discussion at Google +.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Ranking Volatility, Tons Of Google Bugs, Most Read Articles, Bing Deep Search & Quality... - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 1, 2024

Mar 1, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Ranking Volatility, Tons Of Google Bugs, Most Read Articles, Bing Deep Search & Quality & SEOs Not Loving Google

Mar 1, 2024 - 8:01 am
Google

Google Court Document Says Search Quality Continues To Improve

Mar 1, 2024 - 7:51 am
Google Search Engine Optimization

Google Structured Data Carousels Beta Documentation Added

Mar 1, 2024 - 7:41 am
Google

Now You Can Opt Out Of Google Search Place Entities In Page Insights

Mar 1, 2024 - 7:31 am
Google Maps

Google Updates Business Profiles Customer Interactions Every Few Days

Mar 1, 2024 - 7:21 am
Previous Story: Google Image Search Jumping To Bottom & Top With Arrows