Bing Tests Larger Favicons For Top Sponsored Ads

Jun 4, 2026 - 7:11 am 1 by
Filed Under Bing Ads

Microsoft Bing Pattern

Microsoft Bing is testing using a larger favicon format for sponsored ads in the top position. The favicon is about 33% bigger in the top sponsored ad position than in an organic or lower sponsored ad position.

This test was spotted by Khushal Bherwani, who posted about it on X. I was able to replicate it and to be clear, this only seems to happen on the top sponsored ad, while the lower sponsored ads and even the organic results all have smaller favicons.

Here is my screenshot showing both sizes:

Bing Favicon Large Sponsored Top

I do like the larger favicon...

Forum discussion at X.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google June 2026 Spam Update Has Been Released

Jun 24, 2026 - 12:18 pm
Search Forum Recap

Daily Search Forum Recap: June 24, 2026

Jun 24, 2026 - 10:00 am
Google Ads

Google Ads Will Soon Allow Some Final URLs To Redirect To A Different Domain

Jun 24, 2026 - 7:51 am
Google Ads

Google Local Services Ads Broad Search Details Added To Help Doc

Jun 24, 2026 - 7:41 am
Google

Google Merchant Center: How To Remove Found By Google Products

Jun 24, 2026 - 7:31 am
Google Ads

Google Ads: Unique Search Categories With Clicks, Conversions & Impressions

Jun 24, 2026 - 7:21 am
 
Previous Story: Doogler At Desk & Computer at GooglePlex