Duplicate Alternative Text For Same Image Considered Spam?

Oct 4, 2010 - 8:23 am 0 by

Some people are really really scared of doing something on their web site that would be considered search spam. So those people ask some interesting questions.

I personally found this question pretty interesting, especially since a Googler responded to it.

A person asked in the Google Webmaster Help forums if he can use the same alt (alternative) text tags to describe the same image but multiple size options. He asked:

I am in the process of adding alt text to the images on my website. I like the idea for accessibility and for better exposure to google images. Each piece has three views- main view-second view-and a detail. There are larger versions of each that get called up in a lightbox. All 6 images have unique filenames. I am at a loss how to properly manage the alt text for the images. If the alt text was all the same or similar what would happen in the google images search? It seems kind of obnoxious to have 6 images show up for one search. That said it seems kind of spammy targeting different keywords for each of the 6 variations.

Peter Linsley, who was formerly with Ask.com, now helps lead up the Google Image search team, answered the question. He said:

The same alt text for different sizes/representations of the same image is just fine.

So no, this is not considered spam.

Forum discussion at Google Webmaster Help.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: January 16, 2026

Jan 16, 2026 - 10:00 am
Google Updates

Google Search Ranking Volatility Hits January 15-16

Jan 16, 2026 - 8:41 am
Search Video Recaps

Search News Buzz Video Recap: Google Personal Intelligence, Universal Commerce Protocol, Apple Picks Gemini & Ongoing Search Volatility

Jan 16, 2026 - 8:01 am
Google Search Engine Optimization

Google To Prioritize Removing Prediction News Content From Search & News

Jan 16, 2026 - 7:55 am
Google Maps

Google AI Overview Local Pack Leading To Huge Drops In Visibility

Jan 16, 2026 - 7:51 am
Bing Ads

Microsoft Advertising Adds Share Of Voice Metrics, Asset Group-Level URL Options, Customer Acquisition Goals...

Jan 16, 2026 - 7:41 am
 
Previous Story: When Will Google Remove Content & Search Results?