A WebmasterWorld thread has several Google AdSense publishers claiming their earnings per click and per impression are higher on the weekends when compared to the weekdays.
People are reporting eCPMs up by 20 to 30% on the weekends, when compared to the weekdays. Have you noticed the same? Take our poll:
Logic implies that advertisers are willing to pay more on the weekends for a click. Yes, this is known as day parting.
Forum discussion at WebmasterWorld.