Link Building Tip: Salvage Links by 404s & More

Jul 23, 2010 - 8:45 am 4 by
Filed Under Link Building

A WebmasterWorld thread has two moderators offering some basic tips on how to garner more links for your web site.

The easiest method is to find links you already have but might not be counting.

Buckworks from the forum suggested using Google Webmaster Tools, going to the "Not Found" report in crawl errors and making sure to 301 redirect those URLs to the relevant URLs that currently exist on your site.

Yes, this is a basic SEO tip, not just for link building but for overall good SEO practice. We know it only takes a couple weeks for a 301 to pass the link juice from the old URL to the new. But we also know there is a minor dampening factor for 301ed link juice.

The moderator of the WebmasterWorld link building forum, martinibuster, also suggested that you look for links to pages that don't really link anywhere. Pages such like PDF files, Word documents, and other non-HTML pages and suggest the linker link to the HTML page instead.

There are tons of tips like this, so make sure to join the thread and chime in.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

Confirmed: Google Ads Errors & High Latency Issues

Jul 2, 2025 - 7:55 pm
Search Forum Recap

Daily Search Forum Recap: July 2, 2025

Jul 2, 2025 - 10:00 am
Google Updates

Google June 2025 Core Update Volatility Just Began - Do You See It?

Jul 2, 2025 - 8:35 am
Google Search Engine Optimization

July 2025 Google Webmaster Report

Jul 2, 2025 - 7:51 am
Google Search Engine Optimization

Google On Links & Core Updates

Jul 2, 2025 - 7:41 am
Bing Search

Bing Places Copilot Search As First Tab & Replaces All With Web

Jul 2, 2025 - 7:31 am
Previous Story: Minor Google PageRank Update : July 2010