Searchers Upset Over BP's Google Ad

Jun 8, 2010 - 9:36 am 2 by
Filed Under Google Ads

A very upset searcher posted his concerns in the Google Web Search Help forums over BP buying an ad for their name in Google AdWords.

If you search for [bp] in Google, up comes an ad from BP that reads "Info about the Gulf of Mexico Spill Learn More about How BP is Helping" with a display URL of Here is a picture:

Google BP AdWords Ad

The searcher said:

Having BP's propaganda show up as the 1st response to googling Gulf Oil Spill is bullsh--

Your having BP's propaganda show up as the 1st response to googling the gulf Oil spill is inappropriate and a dis-service.

Clearly, this is someone who has no idea how Google AdWords works. But nevertheless, this person is upset.

This is a valid debate and Search Engine Land's piece named Fighting The Oil Spill On Google: BP Versus The Lawyers kind of gets into it. So check that out.

Forum discussion at Google Web Search Help.


Popular Categories

The Pulse of the search community


Search Video Recaps

Ongoing Google March Core Update, Googlebot To Crawl Less, Pay For Google Search AI & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 11, 2024

Apr 11, 2024 - 4:00 pm
Google Search Engine Optimization

Google Responds To Claims Where Search Results Can Be Harmful & Dangerous

Apr 11, 2024 - 7:51 am
Google Search Engine Optimization

Google: Differences Between 410 and 404 Is Too Minimal

Apr 11, 2024 - 7:41 am
Google Ads

Google Ads With People Also Consider Label

Apr 11, 2024 - 7:31 am

Google Is Not Removing The Site Command Search Feature

Apr 11, 2024 - 7:21 am
Google Ads

Google Ads Tests Get Phone Number Button

Apr 11, 2024 - 7:11 am
Previous Story: How SEO Experts React To Search Rank Drops