Searchers Upset Over BP's Google Ad

Jun 8, 2010 - 9:36 am 2 by
Filed Under Google Ads

A very upset searcher posted his concerns in the Google Web Search Help forums over BP buying an ad for their name in Google AdWords.

If you search for [bp] in Google, up comes an ad from BP that reads "Info about the Gulf of Mexico Spill Learn More about How BP is Helping" with a display URL of www.BP.com/GulfOfMexicoResponse. Here is a picture:

Google BP AdWords Ad

The searcher said:

Having BP's propaganda show up as the 1st response to googling Gulf Oil Spill is bullsh--

Your having BP's propaganda show up as the 1st response to googling the gulf Oil spill is inappropriate and a dis-service.

Clearly, this is someone who has no idea how Google AdWords works. But nevertheless, this person is upset.

This is a valid debate and Search Engine Land's piece named Fighting The Oil Spill On Google: BP Versus The Lawyers kind of gets into it. So check that out.

Forum discussion at Google Web Search Help.

 

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