Video: Google's Matt Cutts On May Day Update

I thought my fourth post on the Google May Day update would be it for the month of May, but I was wrong. In my fifth post on May Day in May 2010, Matt Cutts has released a video on what is going on in this "May Day update."

In summary:

• April 28th - May 3rd is when it happened
• Algorithmic change
• Impacts long tail searches more than short tail searches
• It is "deliberate" and will be sticking around
• Quality change
• No relation to Caffeine but Caffeine is "proceeding to pace"
• No human manipulation
• This is not temporary
• If you are impacted, assess your site for quality

Here is the detailed video from Google's Matt Cutts:

Matt also now has his hair back.

Forum discussion at WebmasterWorld and Sphinn.