Augmented Reality, SEO's Next Frontier?

Apr 27, 2010 - 8:04 am 4 by

Dixon Jones wrote a guest blog post at the adCenter Blog on Augmented Reality and SEO. He said, imagine the world with people wearing glasses that add a layer of information to what you are seeing in front of you.

For example, you walk down the street and as you walk, you get data streamed to your glasses that show you geo-specific information about where you are walking. The information can be things like the current list of movies and movie times at the theatre in front of you, or the current prices of eggs at the supermarket or an advertisement with a coupon for $1 off a cup of coffee or maybe landmark information?

Ironically, Google launched data overlays on Street Views this week. So I decided to paste fake glasses on a picture so you can visualize it.

augmented reality seo

That being said, SEOs will eventually and many are probably doing this already - they are optimizing their clients to be found in these places. Dixon explains:

Here's where the SEO comes in. The café owner wants you to stop at his café - regardless of the glasses and software you are running. He can train his team to be characters in the game player's dragon sequence, he can set up some data boards by the waterfall about the different theories on the evolution of the waterfall and mark these as further reading in the two pairs of glasses of the archaeology program and the Intelligent design program and - of course - I am sure he will be able to buy the ad-space to tell people that he has a café just over the brow of the cliff. Only one of these four channels to market represents PAID search marketing as we understand it today.

The other three will fall into the SEO category, influencing what the user sees, whenever they search in a related situation. They are all searching within alternative virtual universes, yet the café owner can still find a way to get the user off the bus and into their café.

Are you there?

Forum discussion at Sphinn.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: September 15, 2025

Sep 15, 2025 - 10:00 am
Google Search Engine Optimization

Google Search Console Reporting Change Since 100 Results Broke

Sep 15, 2025 - 7:51 am
Bing Search

Bing Places Update Coming Soon: Navigation, Experience & More

Sep 15, 2025 - 7:41 am
Google Search Engine Optimization

PSA: Most Third Party Google Search Tracking Tools Are Broken

Sep 15, 2025 - 7:31 am
Search Engine Optimization

Structured Data Does Not Help With Visibility In AI Search

Sep 15, 2025 - 7:21 am
Google News

FTC Investigating Google Over Ad Pricing & Terms On Websites

Sep 15, 2025 - 7:11 am
 
Previous Story: Daily Search Forum Recap: April 26, 2010