Internet Explorer Users More Likely To Click On AdSense Ads?

Apr 27, 2010 - 8:15 am 5 by
Filed Under Google AdSense

A WebmasterWorld thread has discussion around Google AdSense publishers claiming that Internet Explorer users are more likely to click on their ads then other users. As a result, as more and more people leave Internet Explorer, earnings per user is declining.

WebmasterWorld AdSense moderator, incrediBILL, started the thread, where he said:

People using MSIE tend to have a significantly higher CTR on AdSense ads compared to visitors using any other browser.

Therefore, as MSIE usage has declined from 68% to 51% on my site over the last 3 years it would also explain a steady slippage in revenue with the shift in browser usage.

You can check to see if this holds true on your web site as well. Go to Google Analytics, click on "Vistors" then "Browser Capabilities" then "Browsers." Then click on the "AdSense Revenue" tab in the chart. Then change the drop down from "AdSense Revenue" to "AdSense CTR" and you should see which users on which browsers are more likely to click on the ads. Here is my data for my personal blog:

  • Internet Explorer : 6.44%
  • Chrome : 3.22%
  • Safari : 2.62%
  • Firefox : 2.34%

As you can see, IE users even on my personal blog are way more likely to click on the AdSense ads.

incrediBILL calls this "the single most startling trend I've ever noticed since I started using AdSense."

Forum discussion at WebmasterWorld.


Popular Categories

The Pulse of the search community


Search Video Recaps

Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 30, 2024

May 30, 2024 - 10:00 am

Google Confirms Search Leak But Urges Caution

May 30, 2024 - 7:51 am
Google Search Engine Optimization

Google Report Spam Tool Adds Site Reputation & Expired Domains Abuse

May 30, 2024 - 7:43 am
Google Search Engine Optimization

Huge Decline In Links Reported In Google Search Console Links Report

May 30, 2024 - 7:41 am

Google People Also Ask Tests Shaded Boxed Interface

May 30, 2024 - 7:31 am

Google Early Adopter Badge For Using Search Notes

May 30, 2024 - 7:21 am
Previous Story: Augmented Reality, SEO's Next Frontier?