Yahoo Shuts Down Yahoo Publisher Network, No One Surprised

Apr 1, 2010 - 8:04 am 1 by

Yahoo announced they are closing down the Yahoo Publisher Network, which is the self-service contextual ad network that was set to compete with the extremely successful Google AdSense network. Yahoo's version has always been a failure when compared to Google, for many reasons.

Yahoo said:

Earlier today, Yahoo! emailed a small group of publishers participating in the Yahoo! Publisher Network self-service beta program (also known as “YPNO” or “Yahoo Publisher Network Online”), to inform them that we have decided to close the program effective April 30, 2010. This only affects our self-service platform for small publishers who syndicate our Content Match (contextual) listings.

At least, people will stop posting in the forums about how they can get accepted into the YPN program.

Forum discussion at WebmasterWorld, Search Engine Watch Forums and DigitalPoint Forums.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 26, 2025

Mar 26, 2025 - 10:00 am
Google Updates

Google March 2025 Core Update Volatility Heats Up At Tail End Of Update

Mar 26, 2025 - 7:55 am
Google Ads

Google Ads Different Auctions Locations May Impact CTR & Impression Rates

Mar 26, 2025 - 7:51 am
Google Search Engine Optimization

Google: Poor Pingdom Score Does Not Affect Your SEO

Mar 26, 2025 - 7:41 am
Google

Google Expands AI Overviews To More EU Regions

Mar 26, 2025 - 7:31 am
Google Ads

Google Ads Support New Get A Call Option & Text Help

Mar 26, 2025 - 7:21 am
Previous Story: Microsoft Behind Google Because Of Long-Tail Keyword Relevancy?