Yahoo Shuts Down Yahoo Publisher Network, No One Surprised

Apr 1, 2010 - 8:04 am 1 by

Yahoo announced they are closing down the Yahoo Publisher Network, which is the self-service contextual ad network that was set to compete with the extremely successful Google AdSense network. Yahoo's version has always been a failure when compared to Google, for many reasons.

Yahoo said:

Earlier today, Yahoo! emailed a small group of publishers participating in the Yahoo! Publisher Network self-service beta program (also known as “YPNO” or “Yahoo Publisher Network Online”), to inform them that we have decided to close the program effective April 30, 2010. This only affects our self-service platform for small publishers who syndicate our Content Match (contextual) listings.

At least, people will stop posting in the forums about how they can get accepted into the YPN program.

Forum discussion at WebmasterWorld, Search Engine Watch Forums and DigitalPoint Forums.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 11, 2025

Jul 11, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Helpful Content Recoveries With Core Update, AI Mode Expands, Hidden Ad Terms & Fewer Ad Clicks

Jul 11, 2025 - 8:01 am
Google Maps

Google Local & Business Profiles Drops June 25th - Reporting Glitch?

Jul 11, 2025 - 7:51 am
Google

Google Tests Zoom Effect In On Images Within Search Results

Jul 11, 2025 - 7:41 am
Bing Search

Bing Search Image Box Tests Explore Image & Visual Search Buttons

Jul 11, 2025 - 7:31 am
Bing Search

Microsoft Bing Tests Delivery Truck Icon In Search Ads

Jul 11, 2025 - 7:21 am
Previous Story: Microsoft Behind Google Because Of Long-Tail Keyword Relevancy?