SEO Tip: NoIndex Or 503 Site Coming Soon Pages

May 1, 2009 - 8:00 am 1 by

Default Apache Page & SEOA Google Webmasters Help thread has a webmaster upset that he lost his rankings in Google. He switched web hosting companies and days later, his Google rankings plummeted. On typical server move, you should not really lose rankings, if done right. But this person lost his/her rankings.

Google's JohnMu chimed in on the thread, saying:

It looks like your site might have shown a generic server start page for a while (a "This is the default ... server page. (...)" page). When this happens over a few crawls, it can confuse Googlebot enough to cause problems with the indexing of your pages. At the moment it appears that this is no longer happening, so I imagine it'll just resolve itself automatically over time.

Good news, the rankings should come back. But I noticed an interesting tweet from @JohnMu saying:

Tip of the day: If you have a generic "your site will be hosted here soon" page, use "noindex" or 503 result code, thanks!

Clearly that is related to this post. This is a good tip for anyone who is moving or setting up a site. I would completely avoid showing a generic message on the server, if possible, but if you can't, the advice above makes sense.

If you want to see a live site with one of these starter pages, see

Forum discussion at Google Webmasters Help.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 24, 2024

Apr 24, 2024 - 4:00 pm
Google Search Engine Optimization

Google: We Won't Change The 301 Redirect Signals For Ranking & SEO

Apr 24, 2024 - 7:51 am

Google Image Search Tests Tablet Like Design Interface

Apr 24, 2024 - 7:41 am
Google Search Engine Optimization

Google: Our Link Best Practices Doc Are Still Good Guidelines

Apr 24, 2024 - 7:31 am
Google Ads

Google Ads Established In Extensions

Apr 24, 2024 - 7:21 am
Bing Search

Bing Tests Lock Icon In New Search Snippet Location

Apr 24, 2024 - 7:11 am
Previous Story: Threatening Drop in Google Rankings?