Google began beta testing a new AdWords interface about 6 months ago. Recently Google expanded that beta test and is going as far to encourage AdWords advertisers to sign up for the beta, in order to get accustomed to it before it becomes the default.
AdWordsPro Sarah said in a Google AdWords Help thread, "everyone's account will migrate to the new interface, so, to make sure you are ready, I highly recommend signing up for the beta test." She also gave us a teaser of what new stuff we can expect:
- Performance graphs: Spot trends over time with custom graphs on every campaign management page.
- Insight across ad groups: Focus on the high-impact areas of your account with new roll-up tabs on every page. You can see and edit keywords, placements or ads from all ad groups on a single tab.
- In-line editing: Want to change a keyword or bid? Click on it and make changes in-line instead of loading a separate page.
- Easier content network management: Improve content network performance through a new Networks tab. Look at statistics for the placements where your ads have appeared, and then take action by setting unique bids or excluding placements directly from the report.
Sarah asked that if you are participating in the beta, you should provide feedback, of all kinds, in this Google AdWords Help thread.
Ready or not, here it comes.
Forum discussion at Google AdWords Help.