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The Google AdSense blog suggested that publishers add the Google News Widget to their web site. But publishers are not understanding why they should direct people off their web sites for free.
A WebmasterWorld thread asks, what is the incentive to lure visitors off your web site and into Google News? One publisher said, "if a widget is going to take visitors away from my site, it certainly better compensate me for them!"
I spent the past fifteen minutes looking for an old feature that Google AdSense had available but discontinued years ago. It basically was a widget you can add to your site that would show news, web results and other content from Google, but it wouldn't earn you money. They discontinued it, but I cannot find my post that talks about it, at least not now.
Here is an example of this Google News Widget in action:
But some publishers say that this added content makes for a better quality site.
I actually have two sites where I plan to add it as a service to my regular members. I don't really care if they leave my site, what I care about is that they keep coming back. The more useful the site, the more likely they are to come back.
Forum discussion at WebmasterWorld.
