Yahoo Raising Minimum Bids for Search Ads?

Nov 4, 2008 - 8:26 am 0 by

We have recently wrote about Yahoo Charging More & Giving Less. But it seems like a new wave of spikes in minimum bids have been surging through Yahoo Search Marketing campaigns.

A WebmasterWorld thread has a few advertisers complaining that Yahoo has increased their minimum bids again. Some advertisers are so tired of the increases in costs that they are dropping all or half of their budgets with Yahoo and moving it elsewhere.

I also received notification that my bids were going up, but then I received an email that they went back down. I think this might have been a bug related to email, but again, I am not sure. Some advertisers seem to be upset and have not confirmed that their bids are any lower now, then from before the spike. Here is one advertiser's statement:

I am really sick of Yahoo's Search Marketing and i'm cutting my budget in half as of today. I have been spending more and more, and getting fewer and fewer conversions. The interface has always been slow but at least my patience paid off with good looking stats. I spent the same amount in October on Yahoo as I did with Adwords and literally made 10 times on Adwords what I made on Yahoo. I don't know much longer I need to hesitate before it slaps me in the face.

Do note, that often we see complaints from Google AdWords advertisers about the same thing, but it is so common with Google that we don't cover every story.

Forum discussion at WebmasterWorld.


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