Google Blending Ads More Into Organic Results?

Apr 29, 2008 - 8:04 am 2 by
Filed Under Google Ads

A recent WebmasterWorld thread is complaining that Google seems to have changed the yellow background color of the Google sponsored ads to a color just a bit different then the white background.

Tedster explains that the color he sees now for the top ads are #FFF9DD, which he said, "is very close to a pure #FFFFFF." On my screen they look different, but on a typical PC monitor, it may look very similar to white. Here are the two colors, side by side - so you make the call.

Google AdWords Yellow BG Google White

Google first changed the background color for the top ads to yellow back about a year ago. Based on my screen capture then, the color was #FFF9DD, so I am not sure why we are hearing complaints now? Maybe what I am seeing and what others are seeing are something else? Maybe Google is testing something even closer to white?

Tedster is strong about this, saying:

#FFF9DD is just a cop-out. If Google is going to blur the line between paid ads and organic results, they should just go all the way and use #FFFFFF for the whole page. Somehow, this near-match sends an even worse message, to my sensibilities.

Forum discussion at WebmasterWorld.


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