More Video Search Ads Being Noticed: Yahoo Partner Results

Mar 26, 2008 - 7:52 am 1 by

Last week, at Search Engine Land, I wrote Yahoo Graphical/Video Search Ads Named Partner Results, and then Greg Sterling did a nice follow up with his Branding Coming To Search In A Big Way. The point is that video in search ads are coming and looks like they might be here to stay.

We saw this with Google in February with the Jason Bourne example and now we are seeing it with Yahoo's shop honda "partner results" search ad. Let's take a look:

Here is the ad for shop honda:

Yahoo Search Video Ads

When you click on the icon or play video, it blacks out the search results and overlays this video ad:

Yahoo Search Video Ads

What I find interesting is that clicking on the ad doesn't take you to Honda. There is no "on click" event for the actual video. Your only recourse is to close out the video and then click on the links from the non-video ad.

In any event, we know video ads are coming to search. The major question is, what form will they ultimately take in the next year or so?

Forum discussion at WebmasterWorld.

 

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