Daily Search Forum Recap: December 18, 2007

Dec 18, 2007 - 3:00 pm 0 by

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

  • Google Announces Video Sitemaps
    Do you want your videos to be more searchable in Google Video Search? Then check out Google's newest announcement relating to Google Video Sitemaps. Google says: By submitting this video-specific Sitemap in addition to your standard Sitemap, you can specify all the video files on your site, along with relevant metadata. The video sitemap looks like a typical XML sitemap with a few tweaks. Google shows you how to create one on their help page.
  • How Do You Create Profitable Campaigns with High CPCs?
    A WebmasterWorld forum member is advertising his $19 product on Google AdWords. When the CPC for his ads was $0.05, he was doing phenomenally well. Now, the CPC has gotten much higher due to competition and the ROI is just not there anymore. How do you resolve this discrepancy and still make your campaigns profitable? As one person says, you need to really get an idea of how your competition is doing. Competitive research is
  • Do You Google Yourself?
    If you're reading Search Engine Roundtable, chances are that the answer is yes. A recent Pew Internet and American Life Project study announced that up to 47% of Americans are looking for information from themselves through search engines. Similarly, 53% have used search to look into information about other individuals (co-workers, romantic interests, etc.) with women tending to look into the online histories of people they are dating. Surprised? Not really. The question for many
  • PageRank Zero Does Not Mean Google Penalty; Says Google (Correction)
    A topic most SEOs already know, but it is nice to have confirmation from Google. A Google Groups thread has Googlers responding to a Webmaster who's site dropped from a PageRank 4 to a PageRank of 0. It appears this site saw a drop in PageRank, but not a drop in rankings, because it has done Paid Review posts without a disclaimer, said Google. Anyhow, I would just move all the paid posts to a
  • Automatically Mixing Up Your Anchor Text in Link Building Campaigns
    Getting the Most out Of Your Anchor Text: It’s not as Simple as you Think from Slightly Shady SEO goes through how one should vary their anchor text used in their link building campaigns. As described in the blog post, search engines like Google use to be tolerant of having your anchor text read all the same thing. So if you wanted to rank well for "blue widgets" you would get people to link to
  • Double Redirects May Take Google More Time To Pick Up On
    Permanent redirects, also known as 301 redirects, are the life blood for webmasters when they make changes to their URL structures. It is common practice and knowledge, that when you change a URL from one location to a new location, you want to 301 redirect that URL to the new location. This tells Google and other search engines that the URL is no longer at location X but has permanently been moved to a new

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