Automatically Mixing Up Your Anchor Text in Link Building Campaigns

Dec 18, 2007 - 7:49 am 0 by
Filed Under Link Building

Getting the Most out Of Your Anchor Text: It’s not as Simple as you Think from Slightly Shady SEO goes through how one should vary their anchor text used in their link building campaigns.

As described in the blog post, search engines like Google use to be tolerant of having your anchor text read all the same thing. So if you wanted to rank well for "blue widgets" you would get people to link to you with the anchor text, "blue widgets." That is no longer the case. It is not natural for 99.5% of your links to say the exact same thing about you. The blog post shares an algorithm to help you mix up your anchor text to make it more "natural." Don't you just love when algorithms try to make things more natural?

There is a Sphinn thread where Danny Sullivan equates this to how he and others vary the title tag text to "take advantage of overlap."

Forum discussion at Sphinn.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 19, 2024

Apr 19, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Flux, AdSense Ad Intent, California Link Tax & More

Apr 19, 2024 - 8:01 am
Google Ads

Google Tests More Google Ad Card Formats

Apr 19, 2024 - 7:51 am
Google Search Engine Optimization

Google: It's Unlikely Your Rankings Dropped Because You Have Two Websites

Apr 19, 2024 - 7:41 am
Google Search Engine Optimization

Google: Indexing API May Work For Unsupported Content But...

Apr 19, 2024 - 7:31 am
Google Search Engine Optimization

Google: Are Hyphenated Domains Bad For Google Rankings?

Apr 19, 2024 - 7:21 am
Previous Story: Double Redirects May Take Google More Time To Pick Up On