Automatically Mixing Up Your Anchor Text in Link Building Campaigns

Dec 18, 2007 - 7:49 am 0 by
Filed Under Link Building

Getting the Most out Of Your Anchor Text: It’s not as Simple as you Think from Slightly Shady SEO goes through how one should vary their anchor text used in their link building campaigns.

As described in the blog post, search engines like Google use to be tolerant of having your anchor text read all the same thing. So if you wanted to rank well for "blue widgets" you would get people to link to you with the anchor text, "blue widgets." That is no longer the case. It is not natural for 99.5% of your links to say the exact same thing about you. The blog post shares an algorithm to help you mix up your anchor text to make it more "natural." Don't you just love when algorithms try to make things more natural?

There is a Sphinn thread where Danny Sullivan equates this to how he and others vary the title tag text to "take advantage of overlap."

Forum discussion at Sphinn.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google March 2025 Core Update Volatility Heats Up At Tail End Of Update

Mar 26, 2025 - 7:55 am
Google Ads

Google Ads Different Auctions Locations May Impact CTR & Impression Rates

Mar 26, 2025 - 7:51 am
Google Search Engine Optimization

Google: Poor Pingdom Score Does Not Affect Your SEO

Mar 26, 2025 - 7:41 am
Google

Google Expands AI Overviews To More EU Regions

Mar 26, 2025 - 7:31 am
Google Ads

Google Ads Support New Get A Call Option & Text Help

Mar 26, 2025 - 7:21 am
Google Maps

Google Tests Quick View Links On Hotel/Lodging Packs/Carousels

Mar 26, 2025 - 7:11 am
Previous Story: Double Redirects May Take Google More Time To Pick Up On