How many of you in the audience have taken the Google AdWords Professional exam? If not (or even if you want to offer some tips), a High Rankings Forums thread discusses the pros of getting certified.
Study Tips: It's no different than a regular exam. Study it as you would any test.
Achieving Pro Status can mean two things. You can be either a Google AdWords Qualified Individual or a Google AdWords Qualified Company. As Alan Perkins puts it, "Google works with my agency ... not specifically with me as an individual Google Advertising Professional. Our individual qualifications allow us to qualify as a company."
Benefits: The Google AdWords Learning Center has a lot of good information. Additionally, once you achieve your certification, you can use it in promotional materials for your company.
Forum discussion continues at High Rankings Forums.
This post was written on September 10th and was scheduled for publication on September 13th.