Is it Overkill to Include Many Different Google Keyword Match Types?

Sep 13, 2007 • 9:00 am | comments (0) by | Filed Under Google Ads (AdWords)

An AdWords advertiser on the HighRankings Forums asks an interesting question regarding how to maintain her Google AdWords account. She is utilizing broad match, phrase match, and exact match. Is that too much?

It's a good question. Other alternatives, therefore, are presented.

Dan Thies says that you can still use embedded match on those broad match key terms.

I usually have separate ad groups for broad, phrase, and exact matches (or combine phrase+exact into one). When you structure it this way, you can then use an embedded match in your broad match ad group, to prevent the phrase & exact from triggering the broad match ad.

Jonathan Hochman says that you might just want to stick with broad match for the longer tail keywords:

Using different match types can help if you have substantial traffic on the keywords. For long tail terms I generally use broad match only, unless there is some sort of ambiguity. The reason is more practical: with "thicker" slices we get actionable data sooner. If you slice the keywords too thinly, you won't get a statistically valid sample size for a long time.

But then SharewarePro gives the golden rule:

As in all things related to Google AdWords, just keep monitoring and tracking everything.

Keep an eye on your campaign to see if it's worth it.

Forum discussion continues at High Rankings Forums.

This post was written on September 10th and was scheduled for publication on September 13th.

Previous story: Achieving Google AdWords Certification
Ninja Banner
blog comments powered by Disqus