Google Wants to Cash in on YouTube with Overlay Ads

YouTube Initiates Monetization Strategy With Transparent Video 'Overlays' by Greg Sterling sums it all up well. Google has started to try to monetize YouTube with video overlay ads that are a bit transparent. Here is a screen capture from Greg:

How does it work exactly? Greg explains that also:

• 15 seconds into the video, an overlay ad appears on the bottom 20 percent of a video
• The overlay animates for up to 10 seconds and is 80 percent transparent
• The overlay then closes automatically
• A user can replay ad by clicking button

Reaction towards this?

It is a sit back and watch type of attitude on this Google / YouTube monetization strategy.

Forum discussion at WebmasterWorld and DigitalPoint Forums.