Yahoo To Stop Updating Overture Keyword Suggestion Tool


The other day I reported that Yahoo! Removes UK Overture Keyword Suggestion Tool which was not exactly right. The tool is still live, but it moved addresses and is officially no longer supported by Yahoo!

I updated the post with a statement from Yahoo!, saying;

Since the launch of the new Sponsored Search system, Yahoo! Search Marketing no longer supports the tool, therefore the data is not reflective of the true volume of traffic throughout the network. With the new Sponsored Search system now in place, more tailored keyword data tools are being explored for the future.

Yahoo! said they would update the tool one last time with data from January 2007. Yahoo! explained that you can get forecasting data "within Panama and through our APIs is a great alternative to Keyword Selector Tool in terms of providing keyword data points for performance and cost."

The WebmasterWorld thread has an update from YahooPete on the topic, where he reiterated this message.

With the launch of the new Sponsored Search system, the Keyword Selector Tool is no longer supported by Yahoo! Search Marketing. Thus, the data it would show for the current month is not reflective of the true volume of traffic on our network.

We plan to soon adjust the tool to show information from January 2007, as this is the last month from which we can provide search data. In the interim, we recommend that you use the more robust forecasting capabilities in the new Sponsored Search to gain insight into expected performance.

Forum discussion at WebmasterWorld.

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