Since Yahoo! Launched Panama Volume & Traffic Is Down?

Apr 26, 2007 - 7:11 am 3 by

I have received a couple emails asking me about what Yahoo! Search Marketing advertisers are noticing since the change from Overture to Panama.

Don't get me wrong, we covered it a lot at Search Engine Land but there has not been much discussion at the forums on it. Here are the reports I have found on this:

A Search Engine Watch Forums thread has feedback from four different SEMs all saying that they noticed a drop in volume from Yahoo! Search Marketing since the Panama upgrade.

For me, I think the interface is much better and the account maitenance is somewhat easier. As far as performance, we are down quite a bit from where we were pre-Panama. ROI is similar, but volume is way down.

Our volume is way down too. We are actually at the point of deciding if it's even worth my time to manage Yahoo's campaigns any longer.

I've also noticed an extreme decrease in volume.

Now is this related to the the addition of the Yahoo Panama quality score factors or Panama itself, is hard to answer. But these reports are a bit upsetting.

Forum discussion at Search Engine Watch Forums.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 22, 2024

May 22, 2024 - 10:00 am
Google Updates

Google Search Ranking Volatility Spike Around May 22

May 22, 2024 - 8:01 am
Google Ads

Google Ads In AI Overviews, AI Shopping Ads, Brand Profile Ads & More AI Ad Tools

May 22, 2024 - 7:51 am
Google Search Engine Optimization

Google & Bing Say Upgrade To WordPress 6.5 To Gain Lastmod Sitemap Support

May 22, 2024 - 7:41 am
Google Search Engine Optimization

Unusual Surge In Google Search Console Product Snippets Search Performance

May 22, 2024 - 7:31 am
Bing Search

Bing Search Testing Tag Filters

May 22, 2024 - 7:21 am
Previous Story: Screen Captures of the New Google News Results in Action