Renews With LookSmart

Feb 21, 2007 - 8:12 am 0 by
Filed Under has renewed their licensing agreement with LookSmart. Via Business Wire;

LookSmart LOOK (ASX:LOK), an online advertising company, announced today that, a leading search engine and wholly-owned business of IAC, has extended its license of LookSmart's AdCenter for Publishers through 2009. leverages LookSmart's AdCenter as a component of its Ask Sponsored Listings PPC advertising program. Ask Sponsored Listings (ASL) is an automated open-auction system that allows search marketers to purchase, manage and optimize campaigns on and its publisher network.

Which begs the obvious question? Will's sugar daddy, IAC, eventually just buy this division of LookSmart?

A WebmasterWorld thread has members saying:

Like a couple of drunks leaning on each other to stay standing.

Why don't they just get married, and stop pretending they can go it alone?

Funny, but does it make sense? I guess that is up to the management team over at

Forum discussion at WebmasterWorld.


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