Here Comes Panama; Ready Or Not; January 10, 2007

Dec 19, 2006 - 7:09 am 3 by

Yahoo!'s web 2.0 version of their PPC management software, aka Panama, is now going to be a mandatory switch for most advertisers by January 10, 2007. It was first released on October 17, 2005 to advertisers to try. Since then we have written about it a lot. New advertisers can now only sign up with the new panama system, as of last week. And now all (if not most) existing accounts with be migrated over by January 10, 2007.

Yahoo! has sent out a ton of literature on the new system. I received copies and originals of that information. It is organized very well and should have enough information for most advertisers. Yahoo! is looking for a smooth transition for both advertisers and on the tech side of things.

Update: Yahoo! called me to explain that although they do want to migrate everyone over by the end of Q1, these mandatory upgrade requirements are on a group by group basis. So for example, if you were invited to update on a specific date, you may have to upgrade the 10th. But if someone else was invited on a different date, they may have to upgrade on the 3rd. Etc...

Forum discussion at Search Engine Watch Forums.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: March 15, 2024

Mar 15, 2024 - 4:00 pm
Previous Story: How to Choose an SEO Company