Google AdSense to Change Default Color Palette from Mother Earth to Open Air

May 24, 2006 - 7:28 am 0 by
Filed Under Google AdSense

Google sent out an email to all publishers that they will change the default color palette from Seaside (formerly known as Mother Earth) to Open Air. They say the change is because "many publishers prefer the cleaner look of this palette and have also seen that a blended color palette performs better for them."

Here is the difference:

new-ad-open-air.gif

You notice that this really blends the ads into whatever the site may look like. It is like hiding the ads, and displaying them as the text on the page. That is why many publishers opt for the borderless style. But as a default... I am not sure...

Forum discussion at DigitalPoint Forums & WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

Google Ads Officially Launches Grouped Ad Label For Search Ads

Oct 13, 2025 - 12:15 pm
Search Forum Recap

Daily Search Forum Recap: October 13, 2025

Oct 13, 2025 - 10:00 am
Blog Administration

Programming Note: Offline For Simchat Torah On Tuesday & Wednesday

Oct 13, 2025 - 9:30 am
Google Maps

Google Local Results Without Call Button - Web Guide Or Bug?

Oct 13, 2025 - 7:51 am
Google

Google's Robby Stein On AI Not Replacing Search, AI Within Search, SEO For AI

Oct 13, 2025 - 7:41 am
Google

Google Goldmine Search Content Ranking System?

Oct 13, 2025 - 7:31 am
 
Previous Story: ODP / Dmoz Latest Big Daddy Casualty?