Last week I wrote Ask.com Promoting via TV But Not via PPC? where I noted Ask.com appeared not to be using search ads to promote the engine. But they are using TV ads, like often, to promote the engine. Last night I was watching 24 (who wasn't) and I saw one of the Ask.com commercials. It was the one about the "pimped out search engine." So I decided to see if they are advertising for that keyword at Google.
So guess who is advertising for pimped out search engine? Not Google, not MSN, not Yahoo - Ask.com. Would it be smart for the three other search engines to bid on that term also? I suspect so, but I also suspect that they wouldn't out of respect. There are some times results from the other engines, when broad match comes in, but it may require a few refreshes of the page.
Here is the ad.
Forum discussion continued at WebmasterWorld.