Ask.com Promoting via TV But Not via PPC?

May 17, 2006 - 8:17 am 0 by
Filed Under Ask.com

WebmasterWorld moderator, skibum, posted a thread asking an obvious question no one else asked. Why is Ask.com spending all this money on TV ads and not spending a dime on PPC ads?

Do a search at Google for search engine, do you see an ad or organic listing for them on the first page? I don't.

Do a search at Yahoo for search engine, do you see an ad or organic listing for them on the first page? I don't.

Do a search at MSN for search engine, do you see an ad or organic listing for them on the first page? I don't.

So, Mr. Ask.com, search engine, why aren't you targeting search users looking for other search engines?

Forum discussion at WebmasterWorld.

 

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