Yahoo! Fighting Web Spam: TrustRank & Link Spam Patent Application

May 5, 2006 • 7:54 am | comments (1) by twitter Google+ | Filed Under Search Technology

To clarify before even beginning, Yahoo! does not necessarily uses these techniques, they are just patent applications issued by Yahoo!

Bill Slawski posted an outstanding blog entry at SEW Blog named In Yahoo We Trust - The Link Spam Patent Application discusses one of Yahoo!'s papers and a patent application on fighting Web search spam.

(1) Combating Web Spam with TrustRank which discusses how non spam pages link to non spam pages, as Bill describes in short.

(2) Link-based spam detection which describes, similar to PageRank, the ability to "manually identifying reputable seed pages" and "separating reputable pages from spam pages."

Forum discussion on these topics at Cre8asite Forums & Search Engine Watch Forums.

Previous story: Dynamic Keyword Insertion Tips with Microsoft adCenter
blog comments powered by Disqus