Dynamic Keyword Insertion Tips with Microsoft adCenter

May 5, 2006 • 7:39 am | comments (0) by | Filed Under Microsoft Bing Ads (formerly adCenter)

PPC (member's forum name) started a thread at Search Engine Watch Forums asking How To Do Automatic Keyword Insertion With adCenter?

In the past we discussed how Google handles keyword insertion and I believe Yahoo! currently does not allow it. But MSN does.

werty replies to the question with many useful links to the Microsoft adCenter FAQs.

(1) What is dynamic text?

Dynamic text is a placeholder that automatically pulls in custom text you want displayed in response to certain search queries. You define what text should show up, and under what circumstances, and add the dynamic text placeholders to your advertisement where you want certain text to show up automatically in your ad title or description...

(2) How do I use dynamic text?

To use dynamic text, you define the location for each placeholder when you create your ad in the Ads tab. On the Ads tab, you can also insert the {keywords} placeholder in the Ad title or text, to display the keyword the customer uses in the Search. Then you may assign up to three dynamic text placeholders to each keyword, and define their content, in the Keywords tab.

(3) Can I use a dynamic text placeholder for my destination URL or landing page?

Yes, you can. The {param1} placeholder can be up to 1022 characters in length, which makes it ideal for use as a dynamic text placeholder for your destination URL. You associate this placeholder with a keyword on the Keywords tab, just as do would any other dynamic text placeholder. In fact, so many Microsoft adCenter customers are already doing so, that this placeholder is named "Keyword Destination URL {param1}".

Forum discussion at Search Engine Watch Forums.

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