Yesterday we reported that MSN adCenter results were 100% propagating over to MSN Search & Windows Live.com. We suspected that something was up and it is. JenStar at the SEW Blog reports that MSN adCenter has fully launched and was renamed to Microsoft adCenter. Danny Sullivan wonders why it was not named "Windows Live adCenter," seriously, why wasn't it?
You can begin using adCenter in the US right away by visiting https://adcenter.msn.com/ and signing up.