Driving to Toronto for Search Engine Strategies Again: Search Driving Directions

Apr 17, 2006 • 3:38 pm | comments (4) by | Filed Under Search Engine Conferences Coverage

Last year I decided to drive from my office to SES Toronto 2005. So, I figured I do it again, since the 7 or so hour drive, wasn't so bad. It will be my last "road trip" before I get married, so I figured I go with one of my friends. I will be using my GPS device in my car to navigate my way to the hotel, but I figured I would test out the various search engines mapping technologies.

I find it interesting that Yahoo! and Ask.com are only about a minute off in total time to destination. But Google's directions estimate about two hours longer. Even Yahoo Maps beta is 30 minutes longer than Yahoo Maps non-beta.

  • Yahoo estimates 468.4 miles with an approximate drive time of 7 hours and 12 minutes.
  • Yahoo New Maps estimates 470.3 miles with an approximate drive time of 7 hours and 48 minutes.
  • Google Maps estimates 468 miles with an approximate drive time of 9 hours and 7 minutes.
  • Ask Maps estimates 494.8 miles with an approximate drive time of 7 hours 11 minutes.

The main difference is that Ask.com's directions pretty much keeps you on the NYS Thruway the whole time, whereas the others want you to take Route 17. Last time my GPS wanted me to get on Route 17, but I opted for NYS Thruway - maybe Ill take 17 this time.

SES Toronto Forum discussion at Search Engine Watch Forums.

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