Google AdWords Conversion Tracking Reveals Competitors Customer Value

Apr 17, 2006 - 1:56 pm 1 by
Filed Under Google Ads

Jennifer beat me to it by posting at the SEW blog a WebmasterWorld thread named Spying on your competition (requires paid subscription). Basically, when you set up your Google AdWords conversion tracking code, it asks you for an optional "cost of conversion" value. That value is stored in JavaScript, visible to anyone, as;

var google_conversion_value = 15.0;

The 15.0 represents a $15 cost of conversion, entered in by the advertiser.

The cost of conversion value can be attributed to how much a product costs, how much each lead or sale is worth for a company. You can learn a lot about a company with this metric. The question is, why isn't this metric encoded some how? An oversight?

Excellent find and excellent thread, forum discussion at WebmasterWorld (requires paid subscription).


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Coming, Ranking Volatility, Bye Search Notes, AI Overviews, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 24, 2024

Jul 24, 2024 - 10:00 am
Google Updates

Google Search Ranking Algorithm Volatility - July 23rd

Jul 24, 2024 - 7:51 am
Google Search Engine Optimization

SEO Poll: 54% Of SEOs Saw Positive Effects From Google Updates

Jul 24, 2024 - 7:41 am
Google Ads

New Google Local Service Ads Budget Options

Jul 24, 2024 - 7:31 am
Google News

Google Ad Revenue Up 11% - $64.62 Billion In Ad Revenue

Jul 24, 2024 - 7:21 am

Google Outlines Videos In Search Results

Jul 24, 2024 - 7:11 am
Previous Story: The Google Cooler Fridge