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There are currently three forum threads I have found on this news that News Ltd, an Australian online search directory, launched a new site named True Local at http://truelocal.com.au with "rumored" knowledge that the http://www.truelocal.com/ we all know has been around for a while.
Jake Baillie, president of TrueLocal, said: "News Ltd was made aware of TrueLocal's existence and expansion plans for Australia in 2006 prior to the launch of their service, but decided to proceed despite the obvious brand confusion. TrueLocal will be taking all appropriate steps to protect our brand in Australia and worldwide."A spokeswoman from News Interactive, the News Ltd division behind the venture, said the company had no comment to make other than that it had launched in Australia first.
Forum discussion at WebmasterWorld, Cre8asite Forums and ThreadWatch.
