Many Switching to YPN Exclusively

Sep 27, 2005 - 9:36 am 0 — by
Filed Under Yahoo Publisher Network

It looks like according to a DigitalPoint thread that asks Would you switch to YPN 100%? that many will switch to YPN now. Why? Bottom line, Google is paying out a lot less then Yahoo! on a CPC basis. I wonder how this will change as the network grows and the advertisers adjust the campaigns to factor in YPN advertisers.

 

Popular Categories

The Pulse of the search community

Follow
Subscribe Options

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google Search Showing Sites Old Domain Fourth Months After Domain Move?

Oct 13, 2026 - 7:43 am
Google Ads

Google May Show Pharmaceutical & Drug Ads In AI Mode & AI Overviews

Oct 13, 2026 - 7:41 am
Google

Google Discover To Transform Into Hyper-Personalized Concierge

Oct 13, 2026 - 7:31 am
Google Ads

Google Merchant Center Videos Stuck In Preview Processing

Oct 13, 2026 - 7:21 am
Google Search Engine Optimization

Google Search Console Performance Report Date Picker Not Working

Oct 13, 2026 - 7:16 am
Google Maps

New Google Local Dietary Attributes: Gluten-Free, Dairy-Free, Halal & Kosher

Oct 13, 2026 - 7:11 am
Previous Story: New Duplicate Content Filter
Next Story: Site Explorer "Coming Soon" Page Back

The content at the Search Engine Roundtable are the sole opinion of the authors and in no way reflect views of RustyBrick ®, Inc
Copyright © 1994-2026 RustyBrick ®, Inc. Web Development All Rights Reserved.
This work by Search Engine Roundtable is licensed under a Creative Commons Attribution 3.0 United States License. Creative Commons License and YouTube videos under YouTube's ToS.