AdSense Compared to YPN: Advantage YPN

Sep 19, 2005 - 11:41 am 8 by
Filed Under Contextual Ads
Recently I was able to delivery both YPN & AdSense ads here on 50/50 rotation. In the past I used word of mouth to report on Google AdSense Versus Yahoo! Publisher Network performance. I did promised you to share some results, on a generic level, of the two programs compared side by side. So here we go...

Date Range: 09/09/2005 - 09/19/2005

Network YPN AdSense Advantage
Impressions Bit More Bit Less Slightly YPN
Clicks Bit More Bit Less Slightly YPN
CTR Equal Equal None
CPM Much Higher Much Lower YPN 81% Higher
Earnings Much Higher Much Lower YPN 82% Higher

So the reports seem to match much of what I reported here. Except for the fact that YPN had less click throughs. Let me tell you the ads matched 100% (excluding one saying Ads by Yahoo! and the other saying Ads by Google). I think its ok if I report these numbers in such a generic fashion.

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