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Recently I was able to delivery both YPN & AdSense ads here on 50/50 rotation. In the past I used word of mouth to report on Google AdSense Versus Yahoo! Publisher Network performance. I did promised you to share some results, on a generic level, of the two programs compared side by side. So here we go...
Date Range: 09/09/2005 - 09/19/2005
| Network | YPN | AdSense | Advantage |
| Impressions | Bit More | Bit Less | Slightly YPN |
| Clicks | Bit More | Bit Less | Slightly YPN |
| CTR | Equal | Equal | None |
| CPM | Much Higher | Much Lower | YPN 81% Higher |
| Earnings | Much Higher | Much Lower | YPN 82% Higher |
So the reports seem to match much of what I reported here. Except for the fact that YPN had less click throughs. Let me tell you the ads matched 100% (excluding one saying Ads by Yahoo! and the other saying Ads by Google). I think its ok if I report these numbers in such a generic fashion.
