YPN Ad Targeting Missing the Mark

Sep 16, 2005 • 8:27 am | comments (0) by | Filed Under Yahoo Publisher Network

Jenstar started a new thread yesterday at Search Engine Watch Forums named YPN's new ad targeting with categories. In that thread, Jennifer asks "Has anyone used this yet, and what are your initial results?"

Well I have, and as you can see (if Google ad loads, refresh) even though I set my ad category to "Computer Security" I have been getting the same "Answering Service" advertisement time and time again. Don't get me wrong, it is using "Ad Targeting" if it wasn't, I would be getting SEM ads. But are "Answering Service" at all related to a "Computer Security" category?

I am not the only one who feels YPN's Ad Targeting is way off. In the thread a member writes, "Yes, I've used it and so far it's terribly off." But to be far, it is less then one week old, and we are invite only beta testers. So they deserve some time to iron out the issues with it.

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