Microsoft Buying AOL Search?

Sep 16, 2005 • 8:37 am | comments (0) by | Filed Under Bing Search

AussieWebmaster posted a thread at Search Engine Watch Forums named MSN Looking to Buy Into AOL. In that post, he links to his blog posting where he writes;

According to an article in today's NY Post Microsoft is in "advanced discussions" with Time Warner to buy about half of its interests in AOL. This deal could take about two months to conclude but offers all types of possibilities.

The folks in the forum are now discussing the what-if scenarios of such an acquisition. Moderator, David Wallace says, "If Microsoft did buy AOL, they would be able to have another major venue to display their organic results as well as their PPC model. It would strike a blow to Google as they would lose a major source for their AdWords distribution." An other member writes, "f it does happen, you can look for MSN to really take their Neural Network technology to the next level. I think that MSN is looking for a way to crack into traffic and they feel that doing it at the grass roots (so to speak) may help them in accomplishing this." Some more good discussion at the Search Engine Watch Forums & at WebmasterWorld.

How interesting.... :)

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